Ahrefs is a leading SaaS-based suite that is popular among digital marketers. Only a decade-old software has made a name for itself in the research, tracking, and SEO industry. Its popularity and performance are compared to Semrush, which is also a top-notch tool. In this blog we will provide you with all the details about this suite and the reasons why it is loved by professionals:
Helpful In Organic Research
There are many digital marketing methods that are effective for website growth. Many of the methods are paid as well. But none of the paid methods guesses similar results when compared to organic research results. This makes your website worthy in front of Google and other search engines. Organic research is the result of good content and high-performing websites, which also improve your ranking.
Helpful in Keyword research and exploration
Researching keywords is the primary and most essential task of any website. When selecting any kind of SEO tool, the first factor that any digital marketer checks are the keyword research and explorer features. Ahrefs does both tasks in an excellent way. You can find this feature in all its plans.
Helpful in finding and resolving technical SEO problems
Every website has problems related to SEO and other technical factors. You need an expert tool that can provide you with a professional solution to that. If you are searching for any tool which has the best SEO features, then you can surely go for Ahrefs.
Helpful in tracking the rank of the keywords
Ahrefs you have researched all the trending keywords you check if they are relevant for your website or domain niche. After that, it is essential that you also check the ranking of your keywords. Without high-ranking keywords, your content might not rank higher. Also, check how much organic traffic that keyword has. If you go for a keyword with too much traffic, then ranking your content will get more difficult.
Helpful in Content marketing
Content marketing is the most effective and consistent way of marketing your website. Ahrefs helps in successfully generating ideas for your website and its content. It gives you ideas relevant to your niche and the ones which are trending currently.
Cons
Ahrefs can be used in many ways, which proves it to be very helpful. But some of its features are not as effective as they should be. Let’s start with the keyword suggestion. They have the best keyword research tool, but its suggestions sometimes give you words that are not relevant to your domain or niche. Those might be the trending keywords but are not appropriate for your usage.
Even its tracking feature is not very commendable. Usually, many suites will provide you with the ranking of your website on a regular basis. But Ahrefs only shows every 5 days in its basic plan. This makes the plan a little less effective. Ahrefs does have a PPC feature, but it is not as useful as the Semrush. When you use Google ads for your website, then you might not feel the difference because at that point the suite and its PPC feature work fine.
Parting Thoughts
Ahrefs is nothing short of a perfect modern-era digital marketing tool. From tracking to research, it provides all the features that a blogger or any website owner might need. You can enjoy most of the features in its standard plan as well. It has many features among which some of the features might not be as useful as the others, but you can still neglect them if you focus on the ones that give significant results. It is preferred by many websites and has amazing performance. Ahrefs Review 2021: Why SEO Professionals Love This Tool?
