It is true that bloggers, website owners, and digital marketer are giving their best to get their websites and online business be SEO optimized. They are performing all the actions for the optimization which starts from building backlinks, creating informative and quality content, and even SEO strategies. But even after this, they miss out on a simple thing that is only around the corner for their website success that is snippets.
What are the featured snippets?
Google featured snippets are basically results of on Google search engine. This is displayed in boxes that are upside the other results which are of Google. These aren’t the organic results. The difference between the snippets and organic results is that you will be shown the URL of the result in the organic results.
Everything about Google snippets
There are four kinds of snippets that are shown in the results of Google they are as follows:
The first one is in paragraphs
Then you can find these snippets in the form of a list
Next, they are available in the table formats
And lastly, they are shown in video form. These are basically the YouTube videos of that search.
There are some searches or questions in Google which have more results as snippets, and you can also filter the search with the help of Google’s features.
Optimizing for featured snippets
If you are also planning to get yourself or your website featured on Google snippets then here are some tips and tricks that will help you in the process. These tips will help you in getting better optimization so that you can get featured on Google snippets. Below points will help you in achieving the results in the process:
We all reach Google mostly with questions and queries. You should apply this simple funda in your snippets game as well. You should focus on the keywords which are questions that will increase your chances of featuring. Mostly take in the words like why, how, and what this will help you in the process. This will directly increase your chances by 480 percent of getting featured in the Google snippets because almost 90 percent of snippets results are from the questionnaire.
Take care of the word length as well which is also an important factor in the snippets display. It is observed that the snippets of the word length around 40 to 59 words have higher chances of getting the display in the search engine. This is applied mostly in the snippets which are in paragraphs that get affected mostly by the word length.
You might have even observed that the snippets of paragraphs which are shown are of a 51-word length and the results are achieved more easily and simply.
Listers and pointers always take viewers’ and audience’s attention because these are easier and quicker to understand. Even Google values these more. And if your list has more points then the snippets also tend to display. To be specific it is speculated that when you enlist more than 8 points then there are higher chances of showing up on Google snippets.
Using media and images then it tends to rank in the Google snippets. Try adding a dozen images in your content and you might get featured on the Google snippets.
Make it easy to read and understand. The snippets which are getting featured on
Google has the readability and understandability of a 7th grader.
After reading the entire blog you might have understood the Google snippets and it’s the concept to get featured on the search engine. Follow all the above-mentioned steps and you will increase your chance of getting featured.