SEO is one of the most significant factors for any website. Every webmaster makes many efforts to get a better performing website because SEO is the crucial factor that affects most of it. If you want your website to give the same performance and higher malign throughout the time and since the start, then you have to start focusing on SEO audit. Yes, SEO as well as its audit and is as significant for the website as an audit for the financial health of a firm. In this blog, we will guide you through all the steps of SEO audit. 

  • The first step of the process is to take a check on your website. Some websites have different URLs to make sure your website can be accessed with only one URL of them.
  • Websites need to be easily crawled. If your website does not have it you should start the website crawl immediately. It is necessary that it is running in the background and provides useful data for the SEO setup.
  • If you found out that your website is not being indexed on Google, then you should go to Google for the indexation process. You won’t get a high ranking if your website is not indexed. 
  • Many new websites do not get ranked by their own website name. You should check that Google is ranking your website with the organic result. 
  • If the results from the plugin or tools are not good enough for the on-page SEO optimization, then switch to manual methods. You can do it through the home page. 
  • Crawling is very necessary and you have to try harder to get better on-page results. There are many on-page issues and you should check them on the crawling report of your website. 
  • Quality of content is the prime goal for your website performance and SEO audit. If your website has duplicate content or any low-quality content, then check for it and correct it. 
  • All the websites that are successful currently have the best loading speed. Any website which takes a long time to load won’t get a high ranking. 
  • Websites should be well designed and structured. So if your website has any errors for the data or with the structure, then you should fix it. 
  • Every website has paid and unpaid SEO. If your website is getting organic traffic on search engines, then it is crucial you track it and analyse it.
  • You have to take the right steps so that your website is getting ranked and that too in the correct path.
  • If you want to target the right keywords, then focus on the pages which are in the top 10. It will give you beta results. 
  • Backlinks are great for your website. But make sure the backlinks are from a good and reputed website. It will give a better impression to Google that your website is valuable and can be ranked. 
  • Every website keeps getting broken links. You should find these broken links from your website or even bring them to your website and fix it. 
  • If your competitive website is getting ranked for different keywords, then you should check for the content gaps. 
  • All of your old and new content should also get audited for the SEO audit step. This will help in increasing the traffic to your website. The full content audit will help your website for better performance. 

Parting Thoughts

Your website represents your brand or your business. It is extremely necessary that you take care of it with the above-mentioned steps. Your website’s the most significant part of your digital reputation that your brand has to maintain. If it is slow or low on performance, then you will be suffering from many other disadvantages related to it.