How to Create a Landing Page in WordPress (Easy Steps)

Every website has so many pages which are required for various purposes. This makes it even more important that all those web pages are rightly created and optimized. Creating a page is not easy. It takes a lot of steps, which is not rocket science but demands effort and time. For anyone who is new to the digital world might find it difficult. 

The most important page of a website is the landing page. It takes on so many responsibilities with itself that it has become a significant page for the WordPress website. Many times we have heard our readers talk about the struggles of creating a landing page. We have decided to make a guide about it which will make it clear for you all to create a landing page by yourself, which will help in increasing the revenue and traffic for your website.

What is a Landing Page?

The landing page with the name itself is clear that the visitors or anyone who wants to visit our site lands at the landing page. This page is extremely crucial because it holds many sales pitches and important aspects of your website. The page is built with the purpose of creating more leads and potential customers through the help of a landing page. You can also call it an action page where most of your users and visitors take action. The Action could be anything from buying your products, watching your posted videos and even subscribing or registering for your WordPress website. It is necessary that these pages are created correctly so the loading and optimization are all in place. 

It will also benefit the ones who tend to work on the campaigns which are for the business websites that want to increase the sales through the landing page. It will also help you in getting more subscribers and increasing your email list. On this page, you can fit your call to action button, but that should be placed in the right location, which is easy to see and access. 

  • The first step for creating a landing page is by installing a plugin to do so. After installing it, you should click on the button for verification.
  • Then you will get to the section where you will find the section for creating pages. Here you should go for the add new landing page section so you can create the landing page. You can even customize it by choosing the right template as per your choice. 
  • After you have selected the template, you can select the style, color, and other themes for the landing page. 
  • Once you are done with these stages, you should go for the step of adding your email service to the landing page. It will help you in increasing the email list. Just click on the tab for the connection. 
  • Post completing all the above processes, you should save the page and then hit the button to publish it on your WordPress website. 

Final Verdict

Landing pages are the base for your WordPress website and its picture in front of visitors and users. It’s necessary that you have a clean, neat, and easily accessible landing page. It helps your website in various stages. From the start to the end of the process of your website, it will prove to be helpful. Even if you already have the landing page, it is advised to check its health and performance to make it better. So you can gain more conversion from your website. It is a simple process that can be performed by anyone. In this guide, you can even create the landing page after following the steps.